• Create
  • Disrupt
  • Elevate
  • Empower
  • Transform
Loaded
DesigningWhat's Next

I help organizations create bold, human-centered experiences that inspire people and deliver measurable impact.



Who I Am

I’m Donna Claire Williams, a UX leader with a passion for creating meaningful, human-centered experiences. Over the past two decades, I’ve shaped design strategies and led transformative initiatives for global brands, combining creativity with strategy, empathy with innovation, and design with measurable business outcomes. For me, design isn’t just about aesthetics—it’s about building the bridge between vision and impact.


How I Lead

I lead with curiosity, adaptability, and integrity—empowering teams to do their best work while driving bold transformations across digital platforms, brands, and user experiences. Colleagues know me as a culture builder and collaborator who makes the process as impactful as the outcome.

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/ Core Strengths



UX Strategy & Design
Human-Centered Leadership
Design Thinking & Innovation
Product & Project Management
Brand & Identity Design
Data-Driven Storytelling

My expertise blends UX strategy, design thinking, and brand identity with a leadership style rooted in empathy and collaboration. I build empowered teams, drive innovation through human-centered design, and translate data into compelling stories that connect people and business outcomes. With a strong foundation in product and project management, I ensure every initiative moves forward with clarity, adaptability, and measurable impact.


/ 02
/ Fun Facts


By The

Numbers

20+


Years Designing



4.8/5


Leadership Score

80+


Projects Shipped



1


Boujee Labradoodle

Building experiences that matter.

Building experiences that matter.

/ 03
/ Experience


Overview

VP, User Experience & Design
Revantage, a Blackstone Company | 2021 – Present | At Revantage, I lead global UX, BI, and product teams, driving digital transformation across the Blackstone real estate ecosystem. My work has included launching the Partner Portal, developing OnyxAI for advanced data visualization, and creating forward-looking design strategies that integrate seamlessly into technology solutions.
Head of Creative & UX
Enova International | 2010 – 2021 | At Enova, I directed global creative and UX strategy, building cross-functional teams and driving consistent brand experiences across digital channels. I introduced operational systems that streamlined workflows and KPIs while fostering a culture of innovation and user-centered design.
Creative Director
BlueStar Energy | 2007 – 2010 | In a highly regulated industry, I led creative strategy and execution, balancing compliance with innovation. I guided campaigns and brand development across digital and traditional platforms, ensuring consistent, impactful messaging that supported business growth.
Brand & Marketing Manager
McNeese State University | 2004 – 2007 | I developed and implemented brand and marketing strategies that increased enrollment and visibility during a critical post-crisis period. My work included leading digital campaigns, managing cross-functional collaboration, and enhancing the university’s reputation through consistent brand expression.